As they say in Rue La La, the early bird catches the limited offers. Well, who else could benefit more from the image of the rushing car, than a mail card producer? The message by Anthropologie is rather clear: the presents are on the way, come and get them. This campaign reminds an episode from Alice in Wonderland: Whittard’s designers definitely deserve an award for creativity. The Thanksgiving campaign by Nordstrom looks like a full-scale cartoon rather than simply an automated autumn email. Fundbox who “provides revolving lines of credit for small businesses” managed to visualize their motto in their Christmas campaign. “Why to choose,” thought The Knot and teamed up regular images with animated elements.
Just a bit of movement by Harry’s which yet looks organic and to the point in this short promo. As a developer of mobile apps, Asana bets on a running person image, highlighting the company’s aim to provide quick team task management. You’re most welcome to rebuild the list up to your preferences and tell us about your top 10 in the comments. The ranking is based on our team votes, so it may be a bit subjective. Regardless of the type, style, and purpose of the email, these companies managed to make the most of GIF animation, smoothly embedding it into their campaigns. The below top ten list contains cool GIF ideas by different companies with different target audiences. In case you’ve taken a good time and designed your GIF taking into account all the requirements, there’s actually nothing to keep you from using it.
Fall thank you gif full#
Moreover, emails larger than 102KB can be clipped by Gmail, not displaying the full content. Most email editors support a GIF format that doesn’t exceed 2MB. Like any other tool, animation in email marketing should be applicable and reasonable.īut let’s say animated GIFs are exactly what your campaigns need to get a bit of refreshment there are still some issues you need to consider. A toy company or a flower shop is likely to incorporate cute cartoon or nature-inspired GIFs, but it’s hard to imagine a cancer drug producer opting for chirpy GIFs in their newsletters. We won’t speak about the necessity to correspond to the usage of animated formats with your audience specifics: what can benefit one business, can make a big disservice to another. Nike has perfectly coped with the task, adding festive vibes into their campaign with a well-designed animation piece. Visual support is especially priceless when you need to convey emotions and set the definite mood for your email. Moreover, it can be really space-friendly: a thousand words may fail where one small image would succeed.
A well-thought GIF can convey any idea in a much better way than words would normally do. Can be used with a transparent background.īut the best part about animated GIFs is that they can be great storytellers.Highlights the most important part of the campaign.Moreover, according to Marketing Sherpa, an email with an incorporated GIF can generate better click rate (42,6%), way better conversion (103%) and improve your revenue by 109%. However, it can also add motion to email, making your campaigns more fun to receive and read.
Animated GIFs are considered a good multitasker when it comes to making web banners or articles more dynamic.
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